Yap Pui Yee
Head of Sales and MarketingMs. Yap Pui Yee is the Head of Sales and Marketing of the Company and she was appointed on 1 September 2019.
Ms. Yap studied Accountancy at Sunway College and started her career at NCT Group of Companies in 2010. She rose through the ranks to head the Sales and Marketing Department in 2015. Under this role, she oversees all of the group’s sales, marketing and corporate communications initiatives.
Ms. Yap has over 13 years of experience in the property development field and played an instrumental role in the growth and success of NCT Group, where she is also the Head of Sales and Marketing. Among the notable projects under her leadership are the award-winning Grand Ion Delemen and Grand Ion Majestic in Genting Highlands.
She has been successfully promoting existing brands and introducing new products to the market. She is responsible for analysing budgets, scheduling expenditures, and ensuring that the sales team meets their quotas and goals by researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the Company’s marketing goals.
Ms. Yap is the daughter of Dato’ Sri Yap Ngan Choy and the niece of Dato’ Yap Fook Choy. She is also the sibling of Yap Chun Theng and the cousin of Sae-Yap Atthakovit.